THREE TWENTY PURE
Latina Soul. Global Glow.
Inspired by resilience, care, and confidence — 320 Pure blends salon performance with elevated beauty rituals.
Brand philosophy
Made to bloom.
Inspired by the resilience of Latin women, 320 Pure celebrates beauty that grows from within — infused with care, courage, and soul.
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Your glow system.
320 Pure
Pure Deep Cleansing Shampoo
Salon-quality care made for shine, softness, and daily glow.
$27.30
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320 Pure
Smoothie Leave-In Conditioner – Moisturizing & Frizz Control
Salon-quality care made for shine, softness, and daily glow.
$22.75
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320 Pure
Deep Conditioning Hair Mask for Dry Damaged Hair
Salon-quality care made for shine, softness, and daily glow.
$31.20
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320 Pure
Lustre Natural Argan Oil for Hair – Frizz Control & Natural Shine
Salon-quality care made for shine, softness, and daily glow.
$24.70
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The 320 Pure effect
Glow, softness, and everyday care.
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Glow
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Hydro
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Style
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Healthy
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Protection
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Bloom effect
A sensory ritual
Softness you can feel.
Lightweight textures, luminous shine, and daily care designed to make hair feel soft, touchable, and alive.
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Your routine, recharged
Glow starts with the system.
Build your 320 Pure routine with nourishing essentials made for softness, shine, hydration, and healthier-looking hair.

